Lucy Zhang's profile

UMBC Homecoming 2021

UMBC Homecoming 2021 Logo & Branding
Started off by meeting with the client to find out what they are looking for. After the meeting, it was cleared that the client wanted the logo to represent spirit, pride and something that would speak to the community. Through that meeting, I created different variation of layouts with different colors and font choices to grasp the concept. 
After reviewing feedback, I narrow down to these three logo ideas. Each of them had a different idea follow by a variety of color variations. Each logo contain a style tile below them. 
After final thoughts and more feedback, it was decided that logo option one would be the final logo. Moving forward with that decision, the logo was finalize with a full color, two color and a one color logo and a social media graphic. On the right, there are variations of the logo on a variety of backgrounds. 
A style guide was created to show the graphic standard guidelines to the new UMBC Homecoming 2021 logo. 
Signage and Flyer were created as well to advertise the event. On the left is a breezeway banner that has a width of 48 inches and a height of 96 inches. On the right is an event flyer that is standard letter size (8.5x11) with a margin of .25 inches. 
Social media web graphics mockup were created as well to advertise the events online and promote community involvement in the future.
UMBC Homecoming 2021
Published:

UMBC Homecoming 2021

Published: